Far be it for me to tell today’s politicians about their foodie priorities, but I fear for our European friends who may inadvertently find themselves forced to share their full-bodied coffees with a humdrum wafer or an ‘oh-so’ feeble Biscoff, when they could be tucking into Britain’s finest biscotti.


Moose Maple butter provides an unlikely marriage between Grade A Canadian tree sap and creamy Welsh butter.   Finally the foodie fraternity is beginning to reassess the nutritional merits of ‘good fat,’ whilst also celebrating the little known truth that maple syrup has a lower glycemic index than  refined sugar and an antioxidant rating that wouldn’t…


Being ‘pished’ is neither big nor clever, unless you happen to be a fine fillet of mildly inebriated salmon.  As a small sardine we have a healthy respect for classy, booze-infused fish and can’t wait to work with the Pished Fish team this Autumn.

BRITAIN’S TOP 50 ADVISERS Enterprise Nation

A big day for a ‘small’ fish to make the ‘final 5’ (strategy category) of Enterprise Nation’s illustrious top agency initiative. In the end we were no match for the impressive John Cracknell Youth Enterprise Bank; but to even be mentioned in the same breath….!

We are at the early stages of our journey and to have found somebody like Ian who has been so generous with his time, expertise, effort and honest opinions has been invaluable. Thank you!
Daniel Featherstone: Made for Drink

Purple Pilchard has been a fantastic partner for Great British Biscotti Co helping us shape the persona and image for our new brand. We've had superb feedback from clients & consumers complimenting us on how brilliant and refreshing the work Ian did for us is.' We briefed Ian to take us away from the "grey suit" brigade and to give us a style/image that was fun and original. I cannot recommend Pilchard enough It's fun, edgy and most importantly Ian listens to what we want and delivers in spades!
Paul Rostand: Great British Biscotti Co

As a new voice in the premium pet sector we needed to make sure our first foray into the pet press was interesting & engaging. Ian took on board everything Cotswold RAW stands for and put together a compelling positioning and tone of voice. Ian has also helped us with our awards crowd funding and brand evolution strategies.
Chris Brierley: Cotswold RAW

Ian is really exceptional, full of enthusiasm & with boundless energy. He’s incredibly responsive & supportive and I feel so fortunate to have Pilchard on board at this stage of our journey. I am confident that with Ian as part of our team we can really make ourselves heard, which as a start-up on a tight budget is no mean feat! Thanks Ian
Susan Gafsen: Pep & Lekker

Ian has been instrumental in guiding our direction and retail strategy as we look to refresh our identity whilst staying true to our core family values. His work with our new branding has been very well received by potential and existing customers alike. Ian's a person you can believe in, which is not something I've been able to say about marketers before!
Peter Craig: Beckleberry’s

We were crazy busy when Ian took on our project and it was great to have someone who put his whole heart into it from day.1. It's also great dealing with a straight talker
Jodie Howie: Shaken Udder

I've worked with many great marketers in my career and Ian stands in the 1st rank
Bram Kleppner: ex- Ben & Jerry's International

Each time I receive an e-mail with new written text by Ian I feel excited as I know how good it will be and what it will do for our brands.
Matt: Oloves

We love the fact that Ian has his own opinions and is forthright with them. He's full of ideas and bucket loads of enthusiasm and has been a pleasure to work with
Judy Willis: Darling Spuds/ Salty Dog