We help brands find their voice so that they can express themselves in a way that turns heads and whets appetites. Whether we’re talking websites, pack copy, press releases, literature or advertorial, ‘how you say it’ is just as important as ‘what you say.’
At all times it’s important you talk with enthusiasm, conviction and authority, in a tone that isn’t stiff, starchy or insincere. Underdog appeal is all about honesty, integrity and humility, so it’s essential that you express yourself in a way that’s not smug, complacent or convoluted.
Interestingly, most brands won’t flinch when spending a small fortune on their brand identity and yet decide to go all ‘DIY’ when it comes to tone of voice. And yet, there must be a reason why so few of us are authors, playwrights or journalists?