Kind
Words

biscotti coffee
kind-2

A more humble agency may well exclude a page such as this. However, as a small, bustling business it seemed only right to reassure you that irrespective of the size of budget made available, we’ll always spend it wisely, enthusiastically & strategically.

Ian —

‘honest & invaluable opinions’

We are at the early stages of our journey and to have found somebody like Ian who has been so generous with his time, expertise, effort and honest opinions has been invaluable. Thank you!

Daniel Featherstone: Made for Drink

‘Purple Pilchard has been a fantastic partner for Great British Biscotti Co helping us shape the persona and image for our new brand. We’ve had superb feedback from clients & consumers complimenting us on how brilliant and refreshing the work Ian did for us is.’ We briefed Ian to take us away from the “grey suit” brigade and to give us a style/image that was fun and original. I cannot recommend Pilchard enough It’s fun, edgy and most importantly Ian listens to what we want and delivers in spades!’

Paul Rostand: Great British Biscotti Co

Natures Path

‘a fantastic partner’

‘As a new voice in the premium pet sector we needed to make sure our first foray into the pet press was interesting & engaging. Ian took on board everything Cotswold RAW stands for and put together a compelling positioning and tone of voice. Ian has also helped us with our awards, crowd funding and brand evolution strategies.’

Chris Brierley: Cotswold RAW

‘Ian is really exceptional, full of enthusiasm & with boundless energy. He’s incredibly responsive & supportive and I feel so fortunate to have Pilchard on board at this stage of our journey. I am confident that with Ian as part of our team we can really make ourselves heard, which as a start-up on a tight budget is no mean feat!

Susan Gafsen: Pep & Lekker

‘a true all-rounder’

‘Have worked with Ian since 2012 and he has been an invaluable, long-standing member of our team. It’s hard to come by in marketing but Ian is a true all-rounder. Not only is he an excellent writer and skilful on the creative front, he is accomplished PR and trade marketing resource, as well as being an excellent marketing practitioner and invaluable strategic marketing resource.

Brimming with energy and enthusiasm for brands he is passionate about, Ian isn’t afraid to call it how it is! Ian is a trusted member of our team that we know we can always rely on to get the job done on time, on budget and on strategy.’

Andrew Gibb: Coldpress Food & Drinks

pished fish 2

‘understands the food industry’

‘We’re very lucky to have met Ian so early on in our journey! Having helped us win our first award within 3 months of our launch, we find Ian to be very helpful and talented! He understands the food industry well and has a distinct style of writing that stands out from the crowd. For a start- up like ours, he’s not only provided professional, high quality PR and marketing support. He’s both prompt and professional in his approach and we wouldn’t hesitate to recommend Ian to anyone looking to make a positive impression in food & drink.’

Jumana Kapadia: Lotus Bites

Working with Purple Pilchard is always a pleasure – Ian got our brand straight away and had loads of great ideas to help us make our presence felt on a boot strap budget. His great press and media relationships have really helped our brand awareness and positioning in the early stages of getting Moose Maple Butter on the map!

Farrah Boutia: Moose Maple Butter

‘a straight talker’

‘Ian has been instrumental in guiding our direction and retail strategy as we look to refresh our identity whilst staying true to our core family values. His work with our new branding has been very well received by potential and existing customers alike. Ian’s a person you can believe in, which is not something I’ve been able to say about marketers before!’

Peter Craig: Beckleberry’s

We were crazy busy when Ian took on our project and it was great to have someone who put his whole heart into it from day 1. It’s also great dealing with a straight talker.’

Jodie Howie: Shaken Udder

flying friesian

‘squeezes the most out of a tight budget’

‘Ian’s creativity, motivation and enthusiasm is well known to us at Wizard Books. He is a versatile thinker who has demonstrated real drive and commitment to the projects set, managing to squeeze the most out of a tight budget, I have been amazed by the results, both in breadth and impact. I have no hesitation recommending Ian; he clearly loves the work he does.’

Andrew Furlow: Icon Books

‘I would advise any brand, large or small to take a little time out to speak to Ian, it’s always time well spent!’

Michael Lawrence: ex-Yazoo/Friesland Campina

‘Marks 9/10 (we don’t give 10’s!). Thanks a lot, we knew you’d get us.’

Roddy Hall: Rod & Ben’s Organic

‘external freshness but never takes over’

‘Ian helped us with our brand identity and more practical pieces (packaging & PR). He has plenty of views and insights but it feels like a joint effort, with him providing external freshness but never taking over.’

Parry Hughes: ex-The Handmade Cake Co

‘I worked with Ian for a number of years and his ideas were consistently fresh and exciting. He’s able to get a handle of what’s required and this means he’s confident in pitching new approaches which really make the message ‘pop’. Ian’s genuinely interested in any business he supports and his enthusiasm for the products he promotes comes across in everything he does. I believe he made a significant contribution to the success of our company.’

Suzanne Brock: Nutriment

‘I’ve worked with many great marketers in my career and Ian stands in the 1st rank.’

Bram Kleppner: ex- Ben & Jerry’s International

‘We may not always agree 1st time, but Ian is thought-provoking and the final outcome is always fresh & challenging.’

Barry Tilley: ex- Chocca Mocca

images

‘punchy & memorable’

‘With English not being my 1st language I needed someone I could trust to take the trouble to understand our brand. Ian’s work is always punchy and memorable and never old-fashioned.’

Mervi Mayeert: Belfair Chocolates

‘Would recommend in a heartbeat!’

Elinor Govett: Govett & Stone

‘has energized us’

‘Working with Ian has energized us!’

Christine Stanschus: Little Kickers

‘Each time I receive an e-mail with new written text by Ian I feel excited as I know how good it will be and what it will do for our brands.’

Matt Hunt: Oloves

‘Purple Pilchard’s creative copy became the icing on the cake that brought out the real essence of our brand. He took my garbled brief and delivered great copy on time and on budget with creative ideas of their own thrown in for good measure.’

Tai Broadhurst: Little Experience Toy Co

‘After the initial launch of our teas we were inundated with PR companies large and small. We were already doing OK so I ignored most of them but Ian’s approach was completely unique, straight to the point and made me want to meet him. After an illuminating chat I decided I had found someone who could really get us noticed in the media whilst at the same time throwing in some invaluable nuggets of marketing wisdom. And he got us some great results instantly.’

Elyse Taylor: Make Us A Brew

Gu-pud

‘energy & enthusiasm’

‘His energy & enthusiasm know no bounds!’

Claire Blampied: Sacla UK

‘Highly conceptual & creative soul who’s helped us with key projects. Tonnes of energy, I’d have no hesitation recommending.’

James Averdieck: Ex-Gu

‘We love the fact that Ian has his own opinions and is forthright with them. He’s full of ideas and bucket loads of enthusiasm and has been a pleasure to work with.’

Judy Willis: Darling Spuds/ Salty Dog

We are at the early stages of our journey and to have found somebody like Ian who has been so generous with his time, expertise, effort and honest opinions has been invaluable. Thank you!
Daniel Featherstone: Made for Drink

Purple Pilchard has been a fantastic partner for Great British Biscotti Co helping us shape the persona and image for our new brand. We've had superb feedback from clients & consumers complimenting us on how brilliant and refreshing the work Ian did for us is.' We briefed Ian to take us away from the "grey suit" brigade and to give us a style/image that was fun and original. I cannot recommend Pilchard enough It's fun, edgy and most importantly Ian listens to what we want and delivers in spades!
Paul Rostand: Great British Biscotti Co

As a new voice in the premium pet sector we needed to make sure our first foray into the pet press was interesting & engaging. Ian took on board everything Cotswold RAW stands for and put together a compelling positioning and tone of voice. Ian has also helped us with our awards crowd funding and brand evolution strategies.
Chris Brierley: Cotswold RAW

Ian is really exceptional, full of enthusiasm & with boundless energy. He’s incredibly responsive & supportive and I feel so fortunate to have Pilchard on board at this stage of our journey. I am confident that with Ian as part of our team we can really make ourselves heard, which as a start-up on a tight budget is no mean feat! Thanks Ian
Susan Gafsen: Pep & Lekker

Ian has been instrumental in guiding our direction and retail strategy as we look to refresh our identity whilst staying true to our core family values. His work with our new branding has been very well received by potential and existing customers alike. Ian's a person you can believe in, which is not something I've been able to say about marketers before!
Peter Craig: Beckleberry’s

We were crazy busy when Ian took on our project and it was great to have someone who put his whole heart into it from day.1. It's also great dealing with a straight talker
Jodie Howie: Shaken Udder

I've worked with many great marketers in my career and Ian stands in the 1st rank
Bram Kleppner: ex- Ben & Jerry's International

Each time I receive an e-mail with new written text by Ian I feel excited as I know how good it will be and what it will do for our brands.
Matt: Oloves

We love the fact that Ian has his own opinions and is forthright with them. He's full of ideas and bucket loads of enthusiasm and has been a pleasure to work with
Judy Willis: Darling Spuds/ Salty Dog