Entrepreneurs are by their very nature ‘feisty souls,’ an important default trait when you’re fighting hard to carve out a distinct and defendable niche.  When you throw in the fact that Pilchard is established on a platform of ‘straight talking’ because disruptor brands haven’t got time to be timid or fluff around there will occasionally be a seemingly irretrievable stand-off.  So imagine my joy when The Dog Treat Company picked up the phone after a 2 year interlude.

Of course I could suggest that clients and consultants never niggle but that would be poop!