News

THE ACCEPTABLE SIDE OF SMOKING

Can’t tell you how long I’ve hankered after a fish based client so imagine my joy at teaming up with the booze-infused salmon gurus at Pished Fish, who as their name suggests have made their name showing salmon in an altogether more audacious, heroic and booze-infused light, showing this noble fish’s unrivalled capacity to pair…

PLANTAIN TAKES ON THE ‘SET IN ITS WAYS’ SPUD

As the old saying goes, you wait patiently for one plantain-inspired snack to pop along and then you find two on your doorstep. Patacones is the latest ‘ahead of the curve’ inspiration from Made for Drink, their 1st vegan friendly nibble that chooses the hippest craft spirit of the moment (rum) as its ‘pairing’ hero….

A SMOKED SIPPING RUM OF DISTINCTION

My first foray into marketing was working with an amazing rum of Barbadian origins, Cockspur Rum.  It was a small brand with enviable cult appeal, a brand I almost regret getting as my first marketing gig as I was too easily influenced by ‘short sighted’ 3rd parties who had no real interest in this brand…

FRIENDS REAQUAINTED

Entrepreneurs are by their very nature ‘feisty souls,’ an important default trait when you’re fighting hard to carve out a distinct and defendable niche.  When you throw in the fact that Pilchard is established on a platform of ‘straight talking’ because disruptor brands haven’t got time to be timid or fluff around there will occasionally…

PUTTING THE SIZZLE BACK INTO SAUSAGES

Occasionally you meet a founder whose tenacity and determination to succeed makes you smile.  I love the fact that Delight’s will to succeed isn’t just based on amazing products, or the single-minded belief that the sausage fixture has become a bit ‘samey’ and predictable.  A further motivation came courtesy of a so-called ‘industry expert’ (in…

SMALL BUSINESS SUNDAY RECOGNITION

Tickled pink that veteran Dragon , Theo Paphitis chose Purple Pilchard to join his Small Business Sunday fellowship, a pro-active, bustling throng of underdog operations committed to bringing new ideas and small business energy to the GB economy.

We are at the early stages of our journey and to have found somebody like Ian who has been so generous with his time, expertise, effort and honest opinions has been invaluable. Thank you!
Daniel Featherstone: Made for Drink

Purple Pilchard has been a fantastic partner for Great British Biscotti Co helping us shape the persona and image for our new brand. We've had superb feedback from clients & consumers complimenting us on how brilliant and refreshing the work Ian did for us is.' We briefed Ian to take us away from the "grey suit" brigade and to give us a style/image that was fun and original. I cannot recommend Pilchard enough It's fun, edgy and most importantly Ian listens to what we want and delivers in spades!
Paul Rostand: Great British Biscotti Co

As a new voice in the premium pet sector we needed to make sure our first foray into the pet press was interesting & engaging. Ian took on board everything Cotswold RAW stands for and put together a compelling positioning and tone of voice. Ian has also helped us with our awards crowd funding and brand evolution strategies.
Chris Brierley: Cotswold RAW

Ian is really exceptional, full of enthusiasm & with boundless energy. He’s incredibly responsive & supportive and I feel so fortunate to have Pilchard on board at this stage of our journey. I am confident that with Ian as part of our team we can really make ourselves heard, which as a start-up on a tight budget is no mean feat! Thanks Ian
Susan Gafsen: Pep & Lekker

Ian has been instrumental in guiding our direction and retail strategy as we look to refresh our identity whilst staying true to our core family values. His work with our new branding has been very well received by potential and existing customers alike. Ian's a person you can believe in, which is not something I've been able to say about marketers before!
Peter Craig: Beckleberry’s

We were crazy busy when Ian took on our project and it was great to have someone who put his whole heart into it from day.1. It's also great dealing with a straight talker
Jodie Howie: Shaken Udder

I've worked with many great marketers in my career and Ian stands in the 1st rank
Bram Kleppner: ex- Ben & Jerry's International

Each time I receive an e-mail with new written text by Ian I feel excited as I know how good it will be and what it will do for our brands.
Matt: Oloves

We love the fact that Ian has his own opinions and is forthright with them. He's full of ideas and bucket loads of enthusiasm and has been a pleasure to work with
Judy Willis: Darling Spuds/ Salty Dog