0777 333 0597ian@purplepilchardteam.com @purplepilchard

background / awards

Ian is an award-winning marketer who has spent the last twenty-five or so years championing a number of personality-laden underdogs in their single-minded quest to secure meaningful and disproportionate cut-through in their designated sectors.

Having spent my formative years working for a variety of well-buffed blue chips and threadbare start-ups, I've gained a well-rounded sense of what's needed to stand out from the crowd.

Interestingly, Ian's early years at Ben & Jerry's and Enjoy Organic (RHM) taught him that big budgets aren't a necessity for brands to take significant strides forward and there's simply no substitute for approachable founders, sincere brand convictions and an engaging brand personality.

In 2005 during a rare work lull, Ian wrote The Toxic Toadburger Conspiracy, turning his creative writing hobby into an Amazon reality. This fast-paced children's book was inspired by Eric Schlosser's Fast Food Nation and dealt with the very real issues of child obesity and addictive fast food.

Few Gongs...


  • Q Awards (Best Savoury Biscuit) Great British Biscotti
  • Food Manufacture Excellence Awards (best SME Innovation) Great British Biscotti
  • Grocer New Product Awards Gold (Petcare) Cotswold RAW
  • Pet Quip Award Best Marketing (Silver) Cotswold RAW
  • Great British Food Awards Blackcurrant & Liquorice (Highly Commended) Beckleberry's
  • Foodtalk Awards - It's All In The Taste (Gold) Great British Biscotti
  • Foodtalk Awards - Gourmet Guerrilla Award (Silver) Made For Drink
  • Free From Award - Breakfast Foods (Gold Winner) Coldpress
  • Healthy Food & Drink Awards (best sweet snack) The Raw Chocolate Company


  • Pet Quip - best product innovation Cotswold RAW
  • Short-listed Finalist Growing Enterprise awards Rod & Ben's/Cotswold RAW


  • Lean Start-Up of The Year and Everywoman/Natwest Businesswoman of Yr Nutriment
  • Pet Quip - pet supplier of the year Denes


  • Grocer Best Product awards - GF - Gold Nature's Path


  • Healthy Living award Nature's Path


  • Free-From awards - best breakfast Nature's Path
  • Organic & Natural awards - best new product Nature's Path


  • Soil Association (best prepared food) Rod & Ben's


  • CIM Marketing Innovation Runner-up Purple Pilchard


  • Excellence in Food & Drink The Enjoy Organic Co


  • Grocer Best Marketing Comms Strategy - Top Products Survey/Bread The Enjoy Organic Co


  • Winner Gramia Award - Best PR /Frozen/Chilled/Fresh Ben & Jerry's
  • Runner-up IGD Social Responsibility award Ben & Jerry's


  • Winner Marketing Week's Marketing Effectiveness award Ben & Jerry's
  • Winner Marketing Magazine's Relationship Marketing award Ben & Jerry's
  • Runner Up Marketing Society new Marketer of the Yr Ben & Jerry's